MENLO PARK (CBS/AP) — With its new “Home” on Android gadgets, Facebook is trying to prove that a company doesn’t have to make a smartphone or operating system to define how people interact with mobile technology. The audacious move will provide further insights into how pervasive Facebook has become, testing whether people want to be greeted with content from the social network every time they look at their phones.
When people start downloading the Home software upon its April 12 release in the U.S., Facebook will become the new hub of their Android smartphones.
Switch on your phone and you’ll see friends’ photos, overlaid by status updates, links and eventually, advertisements in Facebook’s quest to bring in more revenue and restore its stock price to where it stood when the company went public nearly 11 months ago.
About 80 percent of what currently appears within a Facebook user’s News Feed will automatically be transferred into the “cover feed” of the Home service. For instance, a sibling’s status update might be featured prominently on the phone’s home screen when it’s unlocked. Swipe a finger and there might be a photo posted by one of your best friends. Want to like what you see? Just tap on the home screen twice. Comments can be posted directly from the home screen, too.