SAN FRANCISCO (CBS/AP) — Apple unveiled an Internet radio service called iTunes Radio on Monday and said the service will personalize listeners’ music based on what they’ve listened to and what they’ve purchased on iTunes.
Apple said iTunes Radio will be available this fall in the U.S. It will be free with advertisements included, although subscribers of Apple’s iTunes Match music-storage service will get a commercial-free version of iTunes Radio. That service costs $25 a year.
In unveiling the long-expected service Monday at its Worldwide Developers Conference in San Francisco, Apple enters a crowded field. Google Inc. started an on-demand subscription music service called All Access last month. Other leading services include Spotify, Rhapsody and Pandora.
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Apple was a pioneer of online music sales and is still a leader there, but streaming services such as Pandora and Spotify have emerged as popular alternatives to buying. Pandora relies on its users being connected to the Internet at all times and plays songs at random within certain genres for free.