SAN FRANCISCO (KCBS) — In 2016, the NFL celebrates the 50th anniversary of the Super Bowl and because of the Bay Area Super Bowl Committee’s efforts, that celebration will be happening here in the Bay Area.
The bid committee (now host committee) Chairman Dan Lurie has devoted the last year to bringing one of the most commercial and lucrative events to the Bay despite making a career of being a philanthropist. Lurie is the founder and CEO of Tipping Point Community, a poverty fighting non-profit with a focus on the Bay Area.
Lurie was asked in summer of 2012 by Mayor Ed Lee and Jed York, the CEO of the SF 49ers to come on and be on the bid committee. Under his influence, the committee has been able to secure a team of 25 philanthropic, business and civic leaders.
“This is a regional effort and I give tremendous credit to Mayor Lee and Mayor [Jamie] Matthews [Santa Clara] and to Mayor [Chuck] Reed. We need the entire region to pull off an event of this magnitude,” Lurie said.
A huge selling point to bring the big game to the area, according to Lurie, was the thriving tech industry and the plans for technology to play a role in the Super Bowl and the choice of yet-to-be completed Levi’s Stadium.