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Report: NBA To Sell Ads On Court, Backboards

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(Photo by Andrew D. Bernstein/NBAE via Getty Images)

(Photo by Andrew D. Bernstein/NBAE via Getty Images)

PHILADELPHIA (CBS) – The NBA will join the NHL, as well as MLB, and have advertising on the court during the 2013-14 season.

According to a report from the Sports Business Journal, NBA league officials have agreed to allow teams to sell advertising on the court in front of team benches, as well as the ‘camera-visible’ area on top of backboards.

MLB allows advertising on the outfield fence, and the NHL allows advertising on the ice, as well as on the boards surrounding the ice.

As for how much the teams may be able to make from the deal, that’s still up in the air:

A league source said no specific valuation has been assigned to the new sales areas, but multiyear, multimillion-dollar deals are expected, with teams signing package deals that would provide an advertiser with visibility in both places. One team executive said the deals could range anywhere from mid-six figures to around $2 million annually, acknowledging that the value of the signage will vary widely by market.

 “The location of [the new signage] is elegant in that it will get a lot of exposure without cluttering the court itself,” a league source said. “It is a very pure local issue.”

This is a step in finding new revenue for teams, who face the same battle many sports teams face: getting people in the building. As the at-home experience improves, the need for revenue that is potentially lost by selling fewer tickets becomes essential.

Mavericks owner Mark Cuban has supported advertising on NBA uniforms in the past. The NFL, NHL and MLB do not do that, but it is prevalent in MLS.

Golden Gate Bridge District Approves Electronic-Only Toll Collection

SAN FRANCISCO (BCN) -- The Golden Gate Bridge, Highway and Transportation District’s board of directors approved a proposal Friday morning to collect tolls electronically only on the bridge starting in September 2012. The vote was 13-2, district spokeswoman Mary Currie said. The district’s Finance Committee approved the plan Thursday by an 8-3 vote. The district said two-thirds of bridge users now pay the toll using FasTrak and only 33 percent pay cash. Collecting tolls electronically will save $19.2 million over 10 years starting in 2012, according to the district. Eliminating 28 full-time and four part-time toll collectors and two vault employees will save $16.3 million in wages and benefits. The base salary of a toll collector ranges between $48,672 and $54,080 a year, according to the district. Currie said some of the toll collectors may find other jobs as other employees retire. The district faces an $89 million deficit over the next five years. Converting to electronic toll collection was among 33 initiatives approved by the board in October when the projected five-year deficit was $132 million. Bridge users who do not use FasTrak will still have their license plate read. They will be sent a bill for the toll or they can pay it at kiosks in Bay Area stores. They may also pay with a credit or debit card over the phone or on the Web. [worldnow id=5512279 width=480 height=360 type=video] (© 2011 CBS Broadcasting Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. Bay City News contributed to this report.)
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