SAN FRANCISCO (KCBS) — I took my wife out to the America’s Cup village at Pier 27 along the Embarcadero in San Francisco. There were no races that day, but it’s clear who these races are geared to. The sails are big billboards for sponsors.
“Louis Vuitton, Prada, Oracle, Emirates,” said KCBS Anchor Janice Wright (Mike Sugerman’s wife).
It’s the Louis Vuitton Cup they’re vying for. I can’t say I’ve ever shopped there, or at any of those places or for any of those things, but I wondered what it would be like if we went shopping as America’s Cup would like us to.
Louis Vuitton at the corner of Stockton and Geary in Union Square is a $25 billion company and is rated the world’s most valuable luxury brand.