(CBS SF/CNET) – Disney is looking to boost its digital unit, and to do so it has reportedly thrown more than $100 million toward a new project called “Disney Infinity,” according to The Wall Street Journal. This comes after abysmal earnings and hundreds of layoffs over the past couple of years.
The project will feature video games from many of Disney’s TV shows and major movies like Disney/Pixar’s “Cars,” “Pirates of the Caribbean,” and “The Incredibles.” The games will work similarly to a choose-your-own-adventure scenario. They are designed for players to be able to create their own Disney-esque landscapes and bring in various characters via purchase. Disney will also sell collectible toys based on the game’s characters.
“If ‘Infinity’ does well, it bodes very well for the bottom line of this unit,” Disney CEO Robert Iger said to analysts in February, according to the Journal. “If it doesn’t do well, the opposite will be the case.”
Read more at CNET.com
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