Larry Magid: Disney Offering iPad Experience For Upcoming Movie

SAN FRANCISCO (KCBS) – In an unusual move, Disney is asking moviegoers to bring their iPads when they see the re-release of The Little Mermaid in theaters.

The movie will be hitting theaters on Friday on a limited basis. Disney has created an iPad app, so moviegoers can play games, sing-along with lyrics and use other interactive elements meant to enhance the experience of watching the film.

While some may think this is a distraction, Disney is hoping to make it an interactive viewing experience, especially with an audience that will be mostly children.

This is not Disney’s first foray into a multitasking movie experience, as the company has done this with DVD’s in the past. Disney also did a trial run with The Nightmare Before Christmas last year.

You can hear Larry Magid’s Tech Report Monday through Friday at 3:50pm on KCBS All News 740AM and 106.9FM.

Larry Magid: Disney Asks People To Bring iPads To Movie

(Copyright 2013 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

More from Larry Magid
Comments

More From CBS San Francisco

Get The New CBS SF Bay Area Local App
Got Our Weather App?

Listen Live