Larry Magid: Is Samsung’s Smartwatch Ad Misleading?

SAN FRANCISCO (KCBS) — Ads for Samsung’s new Galaxy Gear smartwatch feature a host of fictional futuristic characters ranging from George Jetson to Captain Kirk, but they may not accurately portray how the new device actually works.

I wish the watch was as good as the commercials. The difference between what we saw in these commercials and reality is that the fictitious watches were stand-alone products. George Jetson or Dick Tracy did not have something else in their pocket that their wristwatch was communicating with.

In reality, the product is an accessory to a cell phone. The watch exists simply so you don’t have to take your phone out of your pocket. There’s nothing wrong with this product, it’s just not as revolutionary as the ads imply.

In all the initial reviews, people seemed to be pretty underwhelmed by this product. I thought it was fine, but there’s nothing terribly exciting about here.

This is the first smartwatch from a company with a big marketing budget. There are some that have existed from other smaller companies. Maybe someone will come along and improve it. Apple has said they may be working on something, so who knows?

Is Samsung’s Smartwatch Ad Misleading?

(Copyright 2013 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

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