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Yahoo Tops Google Again As Most Visited Website

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This September 12, 2013 photo illustration shows the newly designed Yahoo logo seen on a smartphone. Yahoo has refreshed its logo for the first time since the Internet companys founding 18 years ago. The new look unveiled September 4 is part of a makeover that Yahoo Inc. has been undergoing since the Sunnyvale, California company hired Google executive Marissa Mayer to become Yahoos CEO. AFP PHOTO / Karen BLEIER (Photo credit should read KAREN BLEIER/AFP/Getty Images)

This September 12, 2013 photo illustration shows the newly designed Yahoo logo seen on a smartphone. (Karen Bleier/AFP/Getty Images)

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SUNNYVALE (AP) – For the third month in a row, more Americans visited Yahoo’s websites than Google’s, according to comScore Inc.’s Internet traffic data for September.

The research firm said Monday that Yahoo Inc.’s websites had 197.8 million unique U.S. visitors last month, while Google’s had 191.4 million. Yahoo was ahead of Google in July and August, too. The last time that Yahoo was ahead of Google before that was in May 2011.

That said, Yahoo is still far behind Google in making money from the people who visit its websites. Research firm eMarketer estimates that Google will generate $38.83 billion in worldwide digital ad revenue this year, more than any other company. Facebook Inc. is at No. 2 with an estimated $5.89 billion, while Yahoo is No. 3 with $3.63 billion expected.

(© Copyright 2013 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)

 

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