SAN FRANCISCO (CBS SF) – San Francisco residents who live near Union Square took to the phone to complain about the early start time of the Nike Women’s Marathon over the weekend only to get an earful from a phone sex chat line.

The marathon began with a 6:30 start time, complete with amplified music and announcements. When annoyed residents called the city’s 311 information hotline complain they were directed to call 1-800-Run-Nike to voice their displeasure. However, that number is a phone sex hotline that told callers to “unzip that fly, baby,” according to a San Francisco Chronicle report.

The actual Nike complaint hotline is 1-866-Run-Nike. It was not immediately clear how the city got the number incorrect.

Leading up to the event, the city had directed residents to 311 as a resource to deal with any parking, building access or other issues associated with the race.

(TM and © Copyright 2013 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2013 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

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