Bay Area Charities Counting On #GivingTuesday
SAN FRANCISCO (CBS SF) –You’ve heard of Black Friday. Maybe you’ve heard of Small Business Saturday because of the American Express commercials. Cyber Monday had millions on the Internet looking for deals. On Tuesday, another day to move money is celebrated, but this one is about being unselfish.
Welcome to #GivingTuesday.
The hashtag #GivingTuesday used to identify posts about the event will get more notice today than the website, givingtuesday.org.
Last year, 50 million people posted to social media about the event. Youi’ll see examples of giving, and suggestions of who to give it to. On Instagram, instead of the ubiquitous “selfie,” you may see photos labelled “#Unselfie” showcasing people giving back.
In the San Francisco Bay Area, charities like Habitat for Humanity Greater San Francisco are asking for $10 gifts, or just a mention on social media. Bay Area Boys & Girls Clubs are reaching out. The Jewish Community Center San Francisco is asking for volunteers to stuff backpacks for the homeless, in addition to raising funds. They, like many charities, have matching donors lined up to double the value of gifts received today and through the season..
America SCORES launched outreach efforts tied to Tuesday. The group’s mission is to, “…Change the game for youth in a big way by transforming the school sites where they play from asphalt playgrounds to turf fields.” They’re collecting $15 donations to build one new square foot of turf on school grounds, to replace asphalt. You can be forgiven if you haven’t heard of it yet. The movement started only in 2012, but with 2500 organizations benefitting from the first event, non-profits have high hopes for 2013. Major donation portals saw a 46-53% increase in year to year donations for the date in 2012.
The concept began with New York’s 92nd Street Y. Then, the United Nations Foundation joined as partners to spread the word. Social media accounts caught on, and spread the word virally, and an instant day was born. This year, it should be even bigger, with more corporate partners, more 501(c)3 charities registered, and more social media networks.
Many charities are posting their efforts to the main Facebook page, facebook.com/GivingTuesday or just search the hashtag #GivingTuesday on your favorite social network.