College

Kabam Pays $18M For Naming Rights At Cal Memorial Stadium

View Comments

Sports Fan Insider

Keep up with your favorite teams and athletes with daily updates.
Sign Up

BERKELEY (CBS / AP) — The University of California has agreed to a nearly $18 million deal with Internet video game maker Kabam for the naming rights to the field at Memorial Stadium.

The school announced the 15-year deal on Thursday that will make its home field known as “Kabam Field at California Memorial Stadium.”

The field name will be placed on the two 25-yard lines of Kabam Field. Kabam will also receive 50-yard-line signage above the Cal bench and additional directional signage at the stadium. The on-field logos and signage are expected to be unveiled this spring.

Kabam co-founder and CEO Kevin Chou is a Cal alum and said he is excited about the partnership. Kabam was recently named the fastest growing Internet media company in the Bay Area for the second consecutive year.

(© Copyright 2013 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)

View Comments
blog comments powered by Disqus
Follow

Get every new post delivered to your Inbox.

Join 54,020 other followers