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Larry Magid: Facebook Helping Nonprofits With ‘Donate’ Button

SAN FRANCISCO (KCBS)— Facebook has introduced a new feature that will make it easier for its users to donate to non-profit organizations with a new “donate” button.

100 percent of the proceeds go to the non-profit, according to Facebook, and they’ll even pick up the credit card fees that you’d incur from making the transaction. Of course one question is should you be concerned with the social network collecting your credit-card data?

Organizations who could take advantage include United Nations International Children’s Emergency Fund (UNICEF), World Wildlife Fund (WWF), and American Society for the Prevention of Cruelty to Animals (ASPCA).

They could post and say they’re looking for money or they could put something on their page and add a donate button. If someone wanted to donate to the cause, they would click the button and charge their credit card that is on file with Facebook.

If Facebook doesn’t already have that information, they will take you to a page where you can plug in your information.

(Copyright 2013 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

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