SAN FRANCISCO (KCBS) – A newly-released report found Internet advertising revenue climbed to a record-breaking high in the third quarter of 2013, totaling nearly $10.7 billion.

According to the latest Interactive Advertising Bureau (IAB) Internet Advertising Revenue Report figures released on Monday, Internet advertising revenues hit $10.69 billion for the third quarter.

That is a 15-percent uptick over the $9.26 billion in revenues in the third quarter of 2012. It also marks a 4.2 increase over the second quarter of 2013.

In many cases, the online ads are in the form of videos, which coincides with the fact that many people are watching more videos online.

The main difference between online and television is that oftentimes, consumers can skip or fast forward through ads on TV. Online, if the ads are actually embedded in the video, there is no way to avoid sitting through them.

While online advertising has not exceeded radio and television yet, it is growing and is expected to be highly profitable in the future.

You can hear Larry Magid’s Tech Report Monday through Friday at 3:50pm on KCBS All News 740AM and 106.9FM.

(Copyright 2013 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)


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