SAN FRANCISCO (KCBS)— San Francisco-based Gap Inc. announced on Wednesday that they’re raising minimum wage for its lowest-paid workers in the U.S. Workers will receive at least $9 this year and that increase will go to $10 in 2015.

Senior Vice President, Keith Herbert, of Store Operations told KCBS that the move is right for the company’s brands, its people, and its customers.

“We don’t really have a base minimum wage. Obviously there’s the minimum wage of $7.25 across the U.S., but most of our employees are actually above that wage. We obviously want to focus then on the people that are below it to get them at a wage that is applicable to the industry to continue to grow and develop the talent.”

President Obama issued a statement applauding the move. In his State of the Union address, the president called on Congress to raise the national minimum wage to $10.10 an hour from the current $7.25.

Herbert said the wage increase was not politically motivated.


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