SAN FRANCISCO (KCBS)— Google’s high tech glasses are usually sold only to people invited to buy them. But the company made them available for one day only on Tuesday to anyone in the U.S. who wants to buy them.
Technology aside it seems to be a brilliant marketing scheme. We have a really expensive product that you can only obtain publically on one-day only. Limit the supply and create the demand.
Personally I think $1,500 is a bit steep if it’s ever going to be a mainstream product. If it’s going to be mainstreamed, it’s got to be $600 or less.