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Larry Magid: Is Google Glass’ One-Day Sale Hype?

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A visitor of the 'NEXT Berlin' conference tries out the Google Glass on April 24, 2013 in Berlin. 'NEXT Berlin' describes itself as 'a meeting place for the European digital industry'. Organisers say that at the conference, 'marketing decision-makers and business developers meet technical experts and creative minds to discuss what will be important in the next 12 months'. The conference is running from April 23 to 24, 2013. AFP PHOTO / OLE SPATA / GERMANY OUT (Photo credit should read Ole Spata/AFP/Getty Images)

A man wears a Google Glass computer. (Ole Spata/AFP/Getty Images)

LarryMagid01-228 Larry Magid
Larry Magid is a technology journalist and an Internet safe...
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SAN FRANCISCO (KCBS)— Google’s high tech glasses are usually sold only to people invited to buy them. But the company made them available for one day only on Tuesday to anyone in the U.S. who wants to buy them.

Technology aside it seems to be a brilliant marketing scheme. We have a really expensive product that you can only obtain publically on one-day only. Limit the supply and create the demand.

Personally I think $1,500 is a bit steep if it’s ever going to be a mainstream product. If it’s going to be mainstreamed, it’s got to be $600 or less.

Tech Report: Is Google Glass’ One-Day Sale Hype?

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I’ve tried Glass and I think they’re kind of cool, but we already have and will continue to see other wearable devices on the market, like watches.

Google Glass could make some improvement in areas of voice recognition and their interface, but it is getting better. With Glass you don’t really have a keyboard; you have a control pad for when voice recognition doesn’t work.

Mainly Google’s biggest obstacle is going to be to convince people that they’re desirable. Of course there’s been a huge backlash against them with some of the so-called explorers experiencing theft and even violence against them for wearing the tech specs right here in San Francisco.

People are worried about their privacy, being photographed and captured on video unknowingly. It’s really become another symbol for all the animosity towards more affluent techies.

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