SAN FRANCISCO (KCBS)— AT&T’s new no-contract plan for wireless devices is proving to be a hit with 40 percent of new customers and those upgrading their services choosing the plan.
T-Mobile had started the whole no-contract concept and now AT&T seems to be picking it up and running with it.
AT&T’s Next plan allows customers to purchase a phone over time with the company financing it. Instead of them subsidizing it (for example, a typical latest model iPhone goes for $200 under a contract) and locking you into a two-year deal, they’ll instead sell you the phone at full price ($650 in the newest iPhone’s case). With the financing, it comes to about $25 or $30 a month depending on the contract lengths and the purchase of the phone.