$10 Million Raised In Two Months As Part of Salesforce CEO’s Anti-Poverty Campaign

SAN FRANCISCO (KCBS)— Salesforce.com CEO Marc Benioff’s SF Gives initiative raised $10 million in two months as part of an anti-poverty campaign with the help of 20 local companies.

Daniel Lurie, who runs Tipping Point— a non-profit that puts businesses and other nonprofits in touch to fight poverty, only heard about the challenge two months ago from Benioff, who launched the effort.

“We started this challenge 60 days ago. We had an initial seven or eight companies at that point. We went out and found 12 more. We already have companies calling us saying they’d like to jump in.” Lurie said they’ve even received calls of interested businesses as recently as Wednesday.

$10 Million Raised In Two Months As Part of Salesforce CEO’s Anti-Poverty Campaign

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There’s now talk of a 1,000 company initiative to help fund anti-poverty efforts. Some of the deep pockets alongside Salesforce include; Microsoft, Google, Zynga, Dropbox, Apple, LinkedIn, Levi Strauss and another who wants to remain anonymous.

The breakdown is $167,000 a day and $7,000 every hour of the day. Lurie and his organization are now tasked with spending the money wisely.

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