Marquee Matchups Rule: Variable Pricing For 49ers Single-Game Tickets At Levi’s Stadium
SANTA CLARA (CBS-SF) — The San Francisco 49ers have announced variable pricing for single-game tickets for the 2014 NFL season at their new Levi’s Stadium in Santa Clara.
According to the team, individual ticket prices will vary based on one of three categories: Preseason, Prime, and Marquee.
The variable pricing model will charge more for the most sought-after games, with season ticket holders – who have paid for a seat license ranging from $2,000 to $80,000 – charged at a lower rate than individual ticket buyers.
This is the first season that NFL teams have instituted variable ticket pricing for their most-desired games. At least seven other teams – Buffalo, Detroit, Kansas City, Miami, New England, Seattle and St. Louis – have begun variable pricing which has been common in other major sports leagues for years.
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Tickets for the two preseason games against the Denver Broncos and San Diego Chargers range from $43 to $187, depending on seat location.
The Prime tickets for four regular season games (vs. Arizona, St. Louis, San Diego and Washington) will range from from $110 to $475, $85 to $375 for season ticket holders.
Marquee games for matchups against Chicago, Kansas City, Philadelphia and Seattle will run $131 to $569, $106 to $469 for season ticket holders.
The first preseason game against Denver is set for August 17 at 1:00pm; the first regular season game against Chicago is a Sunday Night Football matchup, September 14 at 8:30 p.m.
Levi’s Stadium’s first official sporting event is the San Jose Earthquakes versus the Seattle Sounders FC on August 2, 2014, at 3:00pm.
TICKET PRICES RANKED FROM LOWEST TO HIGHEST:
|OPPONENT||PRICE RANGE FOR SINGLE GAME TICKET|
|Denver Broncos (Preseason)||$43-$187|
|San Diego Chargers (Preseason)||$43-$187|
|Arizona Cardinals||$110 to $475|
|St. Louis Rams||$110 to $475|
|San Diego Chargers||$110 to $475|
|Washington Redskins||$110 to $475|
|Chicago Bears||$131 to $569|
|Kansas City Chiefs||$131 to $569|
|Philadelphia Eagles||$131 to $569|
|Seattle Seahawks||$131 to $569|