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49ers

Marquee Matchups Rule: Variable Pricing For 49ers Single-Game Tickets At Levi’s Stadium

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An exterior view of Levi's Stadium in Santa Clara as it nears completion. (CBS)

An exterior view of Levi’s Stadium in Santa Clara as it nears completion. (CBS)

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SANTA CLARA (CBS-SF) — The San Francisco 49ers have announced variable pricing for single-game tickets for the 2014 NFL season at their new Levi’s Stadium in Santa Clara.

According to the team, individual ticket prices will vary based on one of three categories: Preseason, Prime, and Marquee.

The variable pricing model will charge more for the most sought-after games, with season ticket holders – who have paid for a seat license ranging from $2,000 to $80,000 – charged at a lower rate than individual ticket buyers.

This is the first season that NFL teams have instituted variable ticket pricing for their most-desired games. At least seven other teams – Buffalo, Detroit, Kansas City, Miami, New England, Seattle and St. Louis – have begun variable pricing which has been common in other major sports leagues for years.

Tickets for the two preseason games against the Denver Broncos and San Diego Chargers range from $43 to $187, depending on seat location.

The Prime tickets for four regular season games (vs. Arizona, St. Louis, San Diego and Washington) will range from from $110 to $475, $85 to $375 for season ticket holders.

Marquee games for matchups against Chicago, Kansas City, Philadelphia and Seattle will run $131 to $569, $106 to $469 for season ticket holders.

The first preseason game against Denver is set for August 17 at 1:00pm; the first regular season game against Chicago is a Sunday Night Football matchup, September 14 at 8:30 p.m.

Levi’s Stadium’s first official sporting event is the San Jose Earthquakes versus the Seattle Sounders FC on August 2, 2014, at 3:00pm.

TICKET PRICES RANKED FROM LOWEST TO HIGHEST:

OPPONENT PRICE RANGE FOR SINGLE GAME TICKET
Denver Broncos (Preseason) $43-$187
San Diego Chargers (Preseason) $43-$187
Arizona Cardinals  $110 to $475
St. Louis Rams  $110 to $475
San Diego Chargers  $110 to $475
Washington Redskins  $110 to $475
Chicago Bears $131 to $569
Kansas City Chiefs $131 to $569
Philadelphia Eagles $131 to $569
Seattle Seahawks $131 to $569

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