Facebook Opens Up About Personalized Ads On Feeds

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A view of and Apple iPhone displaying the Facebook app's splash screen May 10, 2012 in Washington, DC. Social-networking giant Facebook will go public on the NASDAQ May 18 with its initial public offering, trading under the symbol FB, in an effort to raise $10.6 billion. (Brenden Smialowski/AFP/GettyImages)

A view of and Apple iPhone displaying the Facebook app’s splash screen. (Brenden Smialowski/AFP/GettyImages)

PALO ALTO (CBS SF) — Facebook is opening up about those personalized ads on news feeds.

The social network is also giving users more control over which ads users see.

Facebook released a video explaining the new features, which help users understand why they’re seeing certain types of ads, and lets them choose which kinds they would rather see.

The changes will roll out in the next couple of weeks.

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