(CBS SF) — Twitter took the selfie to new heights with the premiere of its drone-mounted camera “Dronie” at the Cannes Lions International Festival of Creativity Sunday.

The drone recorded several zoom-out self-videos with Twitter staff and celebrities before publishing them on Vine.

The first one was taken with Sir Patrick Stewart and Joel Lunenfeld, the vice president of global brand strategy at Twitter.

Although the Twitter drone has its own account, the phrase “dronie” — a self-portrait taken with a drone or a remote-controlled flying vehicle —  has been circulating on the Internet for months.

The Wall Street journal featured some of the best vacation photos using drones in May. Then a couple of weeks ago, a group of New York University students created a “drone photo booth” at their tech spring show to teach people how to take self-portraits with a drone.

Kristina Budelis, a member of the team behind the DroneBooth project, told Fast Company that the dronies grew out of a class called Flying Robotic Journalism that experiments for new ways to report in war zones, protests and other dangerous situations using flying robots.

Last week Vimeo launched a new channel devoted to dronie videos.


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