SAN FRANCISCO (KCBS)— Amazon CEO Jeff Bezos showed off his company’s first entry into the smartphone market with features like a 3-D display, tangle-free flat-cord headphones, and it’s own operating system, sort of.
Amazon’s Fire smartphone actually runs on Google’s Android, but you wouldn’t know it. They’ve modified things and have Amazon apps based on Android.
Depending on if you get the 32 or 64 GB version of the AT&T plan phone, Fire should cost either $199 or $299 and comes with a one-year Amazon Prime subscription.
The big deal are the relatively unique features like Firefly, which is a service that identifies products using the phone’s camera. Of course, since it’s an Amazon phone, the idea is to compare prices on Amazon and they hope you’ll buy the product from them and have it delivered.