SAN FRANCISCO (KCBS)— Google announced their latest acquisition as part of their evolving digital music strategy. Financial terms weren’t disclosed Tuesday about their deal with Songza, a service that creates tailored soundtracks based on the user’s mood.
I wasn’t too familiar with the company, but it’s a little like Pandora except instead of typing in artists, you type in your mood and the type of activity you’ll be doing while listening. It could be anything like cycling or house cleaning.
Based on your input, which also includes time of day and day of the week, Songza will concoct a playlist and then play it for you.