RUTHERFORD, CA - JULY 12: A sign welcomes visitors to the Napa Valley July 12, 2006 in Rutherford, California. A study published in the Proceedings of the National Academy of Sciences, suggests that rising temperatures brought on by global warming could wipe out California's rich wine regions in Sonoma, Napa and Santa Barbara counties by the end of the century. (Photo by Justin Sullivan/Getty Images)(Photo by Justin Sullivan/Getty Images)
NAPA (KCBS) — The Napa Valley tourism industry is hoping to make a quick recovery after Sunday’s earthquake as shops and restaurants urge people to visit.
While damage from the 6.0 magnitude quake is visible, there are many businesses downtown that have suffered little or no damage and they are cleaning up quickly.
“They trying so hard and many of them will be open in the next few days,” Napa Mayor Jill Techel said. “A lot of them were able to clean up and get open and serve the public.
Tourism is Napa County’s second largest industry, generating more than $1.3 billion in annual spending,
Patricia Trimble, owner of the Roost boutique shop on Second Street, said the quake caused about $20 to 30 thousand in damage and that tourists are needed now more than ever.
“So if I was going to say anything to the people out there, ‘Napa is open. Please come. Please.’ You have no idea what it means to a small business.”
According to county supervisor, 80 percent of the Napa Valley’s 500 wineries suffered no damage from the quake.