Look Inside Blue Bottle Brewing Process Reveals Frontier Of Craft Iced Coffee Movement

SAN FRANCISCO (CBS News) - In the shadow of the Golden Gate Bridge, and the 4 Points Brewery, the beer is being crowded out by a growing trend, craft coffee that you can now buy at Whole Foods market.

Blue Bottle started about a decade ago with a goal of making coffee that was really worth appreciating, from the origin of the beans to the meticulous roasting process.

John Blackstone talked to the founder of Blue Bottle Coffee to see how the quest for the perfect cup is on the verge of revolutionizing the coffee industry more than any company since Starbucks. Check it out here.