Takeover Rumors Keep Pushing Yelp Shares Higher; Salesforce Isn't So Lucky

SAN FRANCISCO (CBS SF) - Yelp continues to surge after cruising 23-percent higher Thursday, following reports that its entertaining prospective buyers.

All sorts of names are being bandied about, including Apple, Google, Facebook, Priceline, Yahoo and Amazon.
Each of those firms can easily snap up Yelp (YELP) and its $3.5-billion market cap, which got a huge boost on the gain yesterday, but has seen its share value steadily slide in recent months on weak earnings.

Elsewhere, it doesn't seem like anyone wants to admit they're interested in buying Salesforce.com (CRM). A week after reports first surfaced that the cloud software leader was approached as a takeover target, the most likely suitors seem to be drying up.

Reuters reports Microsoft thinks Salesforce's $47-billion market valuation is too rich, this coming just days after Bloomberg said Microsoft was interested.

Oracle and SAP have already denied approaching Salesforce, and that leaves few others in the space outside of IBM. Salesforce shares gave up some ground Friday morning on the latest report.