1990s Flop Crystal Pepsi Could Be Coming Back
NEW YORK (CBS SF) -- More than a decade after it flopped with consumers, PepsiCo (PEP) is poised to bring back Crystal Pepsi.
The return of the caffeine-free beverage, which lacks the coloring of the beverage maker's best-known brands such as Pepsi and Mountain Dew, is thanks to a campaign by popular YouTube entertainer Kevin Strahle.
"We take customer feedback very seriously and we do think Crystal Pepsi fans will be happy with what we have planned," Angela Tucciarone, a spokeswoman for the Purchase, New York-based company emailed.
The second-largest soda company was otherwise mum on the details regarding Crystal Pepsi's comeback, spurred by an online petition drive organized by Strahle, also known as L. A. Beast, that drew more than 34,000 signatures. He retweeted a message from Pepsi to his more than 24,000 followers on Twitter that promised good news about Crystal Pepsi.
