Tag Heuer Partners With Intel, Google For $1,500 Smartwatch

NEW YORK (CBS / AP) — A leading Swiss watchmaker and two technology titans have combined forces to produce a computerized wristwatch billed as the “world’s smartest luxury watch.”

Tag Heuer CEO Jean-Claude Biver said his company has been building mechanical watches for 155 years but knew little about building an Internet-connected device that younger buyers would want. So it partnered with Intel and Google in what he calls the “marriage of Watch Valley and Silicon Valley.”

Various manufacturers have made watches using Google’s Android Wear system but they typically look more like mini computers on the wrist rather than a traditional watch.

Luxury comes with a price: Tag Heuer Connected starts selling in the U.S. on Monday for $1,500. By contrast, the cheapest Android Wear watch costs $129. Sales in Japan begin next week and in other countries in Europe and Asia by the end of November. Apple Watch has a luxury edition, with a case made of gold, for $10,000 to $17,000. The regular Apple Watch starts at $349.

The Tag Heuer Connected adopted the company’s Carrera Calibre mechanical design and uses premium materials, including titanium lugs and a scratch-resistant sapphire crystal screen. Straps come in a choice of seven colors.

Intel CEO Brian Krzanich said Tag Heuer showed his engineers the design elements desired and worked with Google to tweak the Android Wear software for it.

“Our teams have brought what they are uniquely good at and have fused together something that is bigger than the sum of its parts,” said David Singleton, a vice president of engineering at Google.

© Copyright 2015 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.

Comments

Leave a Reply

Please log in using one of these methods to post your comment:

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More From CBS San Francisco

Get The New CBS SF Bay Area Local App
Got Our Weather App?

Listen Live