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Univision Launches Campaign To Build A Wall Of 27 Million Hispanic Voters

SAN FRANCISCO (CBS SF) -- The Spanish-language network Univision wants to build a wall of Hispanic voters in time for the 2016 elections -- millions of them.

The number one ranked network in America announced the launch of a voter campaign to mobilize "multiculturals, millennials and 27 million eligible Hispanic voters."

It's called "Vote for Your America."

The campaign includes the first-ever digital election guide, hundreds of events on the network's TV and radio stations, bilingual text messages, along with national and local PSAs.

English-Spanish Signs Front Election Center
A bilingual sign stands outside a polling center. (Photo by John Moore/Getty Images)

According to the Pew Research Center, a Latino becomes eligible to vote every 30 seconds and the number of eligible Hispanic voters is going to reach a record 27.3 million by the time the 2016 general elections roll around.

Whether Univision's 'get out the vote' campaign will be a bipartisan effort remains to be seen.
The network made no secret of its disapproval of Donald Trump's desire to build a wall between the U.S. and Mexico. The GOP candidate for the presidential nomination said a wall would keep out "unwanted people... in many cases, criminals, drug dealers, rapists, etc."

US-VOTE-MEXICO-REPUBLICANS-TRUMP-PROTEST
A Latino couple walk with a pinata of Republican presidential candidate Donald Trump, September 23, 2015 in downtown Los Angeles. At the start of his campaign, Trump accused Mexico of illegally sending drugs, crime and rapists across the borders. Pinatas, paper mache figures filled with candy are hit with a stick at parties until the candy is released, are commonly associated with Mexico. (Photo credit should read ROBYN BECK/AFP/Getty Images)

Univision anchor Jorge Ramos challenged Trump at a press conference and was kicked out. He told the Los Angeles Times the GOP shouldn't be surprised if its platform on immigration doesn't resonate with his network's viewers.

"The Republican Party has had an incredible opportunity to reach Latino voters, and they failed," Ramos said in an interview. "You cannot say, 'Vote for me, but I want to deport your mother or your brother.'"

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