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Oscars: Blacks Tuned In Despite Call For Boycott, Others Tuned Out

NEW YORK (CBS/AP) -- Don't blame the effort to promote an Oscars boycott among blacks because of diversity concerns for the drop in Academy Awards viewership this year.

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The Nielsen company said Tuesday that an estimated 3.22 million black viewers watched the Oscars on ABC Sunday, a decline of 2 percent from the 2015 show. The show's overall viewership of 34.4 million was an eight-year low, and a drop of nearly 8 percent from the year before.

Anger about a lack of minority nominees led to the call for black viewers to tune out; the #OscarsSoWhite controversy was central to host Chris Rock's monologue.

Within the past decade, the Oscars had a smaller number of black viewers in 2012, 2011, 2009 and 2008, Nielsen said.

A few who were there...

Actor Whoopi Goldberg, Pharrell Williams, Oscars, Academy Awards
(L-R) Actor Whoopi Goldberg, musician Pharrell Williams and Helen Lasichanh in the audience during the 88th Annual Academy Awards. (Photo by Kevin Winter/Getty Images)
Common, Leonardo DiCaprio, Academy Awards, Oscar
Rapper-actor Common (L) and actor Leonardo DiCaprio (R) in the audience during the 88th Annual Academy Awards at the Dolby Theatre on February 28, 2016 in Hollywood, California. (Photo by Kevin Winter/Getty Images)
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Actress Kerry Washington on the red carpet at the 88th Annual Academy Awards. (Getty Images)
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(Photo by Kevin Winter/Getty Images)
88th Annual Academy Awards - Arrivals
Actor Chadwick Boseman attends the 88th Annual Academy Awards. (Photo by Kevork Djansezian/Getty Images)
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Model Chrissy Teigen (L) and recording artist John Legend attend the 88th Annual Academy Awards. (Photo by Kevork Djansezian/Getty Images)
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Recording artist The Weeknd attends the 88th Annual Academy Awards. (Photo by Kevork Djansezian/Getty Images)
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Recording artist Andra Day attends the 88th Annual Academy Awards. (Photo by Kevork Djansezian/Getty Images)
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Host Chris Rock (C) presents the amount of money collected during the show by the Girl Scouts, including Rock's daughters Zahra and Lola, onstage at the 88th Annual Academy Awards. (Photo by Kevin Winter/Getty Images)
88th Annual Academy Awards - Arrivals
Record producer Quincy Jones attends the 88th Annual Academy Awards.(Photo by Kevork Djansezian/Getty Images)


© Copyright 2016The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.

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