Interactive Brita Ad Lets You Score Like Steph, Sort Of
SAN FRANCISCO (CBS) -- Just in time for the NBA Western Conference Finals, this week water-filter company Brita unveiled 10 new interactive advertisements at bus shelters in San Francisco that features Golden State Warriors star and Brita endorser Stephen Curry.
The installations let users snap a picture of their face that gets added to the reigning MVP's body in a photo of Curry going to the basket for a layup.
KPIX 5 cameras were there as people tried it out in the Financial District Tuesday morning.
It took a little bit to get it started:
"That was fun!" said Warriors fan Lee Zeiske. "The touch sensitivity I think needs a little work. But Im a big fan of Steph Curry, so seeing my face watching him dunk is always fun."
The ad campaign tells people "You are what you drink" and encourages hydration.
