“It’s become so desperate in the store wars in retail that no holiday is immune. Every possible holiday is an excuse for a blockbuster retail sale,” Burt Flickinger, Managing Director of Strategic Resource Group told KCBS.
Dr. Jane Boyd-Thomas, Professor of Marketing at Winthrop University noticed the big sale emails on her phone as soon as she woke up.
“The first part of the morning I had 10. Then, later in the morning I had nine more,” Boyd-Thomas told KCBS.
She says that in the traditionally slow summer shopping period, this is retailers’ attempts to entice shoppers into spending more before the busy back-to-school season starts next month.
The sales have also expanded from items that people might consider summer-centric, and shoppers are seeing 4th of July deals on cars, mattresses, and appliances.
“Are the prices better than Black Friday? Probably not; but the term from a marketing perspective works, because that’s kind of a code word that consumers understand. Black Friday – great sale,” Boyd-Thomas said.