New Dating App Promises To End ‘Dating Apocalypse’

SAN FRANCISCO (KPIX 5) — With the colliding worlds of tech and dating, finding a match can seem more like a game of duck-duck goose.

But, one app promises your days of swiping left and right could soon be over.

Dating app Hinge says its research shows swiping has created a “dating apocalypse” with very few people really riding off into the sunset together.

The dating apocalypse – sounds dramatic – except that’s exactly what many millennials say has happened to world of romance since swiping hit scene.

“It’s really tough. It’s really hard,” Keiko from San Francisco said.

“You have to pretty much use everything available to you, Bumble, Tinder, Hinge, rather just meeting people in real life,” Jacob Sinclair from San Francisco said.

Swipe right if you like the person, left if you don’t – the technique is a staple of most dating apps, including Hinge – or it used to be.

Hinge CEO Justin McLeod was the first to swipe left on his own system, scrapping it and starting over.

“These apps just weren’t working and people were really dissatisfied with the service and they felt they had nowhere to turn,” McLeod said.

While the engagement numbers were high, dating rarely happened. Only 18-percent of their users ever found a relationship. Those are bad odds for a product that’s meant to romantically connect people. Instead, it fostered bad habits. Swiping is addictive, experts say.

“You get that dopamine hit every time you but it wears off so then we got back to the phone and swiping rather than saying let’s turn this into a date.”

So today, nine months later hinge is launching a brand new system, aimed at re-humanizing our pursuit of love, hoping it will trigger dating changes across the board- and on your home screen. The single crowd hope so, too.

“The pendulum has swung a little too far to one side and I’m sure the hook up apps will stay relevant for some people, but we are trying to create a counter culture to that,” McLeod said.


More from Emily Turner

One Comment

  1. KC says:

    One of my goals in life: To live in a part of the world where people don’t use a mobile electronic device, where people don’t “swipe” to “date”. I would like to live in a normal place around normal people.

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