Margie Shafer

margieshafer20100909 kcbs 0346r1 Margie ShaferClues to Margie’s future profession, came early.  Somewhere in her parents’ backyard shed, there is a box of trophies from high school speech and debate contests in Santa Maria, California.

Years later, in a moment of whimsy before a sorority dance at Creighton University in Omaha, Nebraska, she asked a trivia question as a college radio station DJ and offered herself as the prize.  Every phone light on the board lit up-Margie knew this radio thing could work for her!

Margie’s first job in radio was at a rock and roll station in Aspen, Colorado, where she also worked in local television.  The small town with international flair offered the opportunity for interviews with a number of interesting characters.  Her days were filled…news in the morning…skiing in the afternoon…waitressing (to make ends meet) at night.  She quit her first news job to backpack around the world for seven months spending the most time in Southeast Asia.

Margie returned to Colorado as news director for the Rocky Mountain Radio Network…and also anchored for news/talk powerhouse KOA in Denver.  There were also stints at KVON in Napa and KGO in San Francisco before Margie landed at KCBS.  She has served as the President of the California-Nevada AP TV/Radio Association, and has won awards from the AP, RTNDA and the Colorado Broadcasters Association.

Margie counts covering the 2000 Olympics in Sydney, Australia, among her top news experiences.  Margie took a year hiatus from KCBS, lived down-under and did freelance work for CBS Radio Network.

Margie enjoys the outdoors…skiing, hiking and kayaking…she also enjoys a game of tennis, gardening and a good glass of wine.  Traveling is limited these days, but she enjoys time in Tahoe with her husband and daughter.

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Demonstrators greet Hillary Clinton as she arrived at the Fairmont Hotel in San Francisco, Monday, October 20th, 2014. (photo credit: Margie Shafer)

Hillary Clinton Warns Democrats Against Complacency At San Francisco Fundraiser

Hillary Rodham Clinton is urging Democratic voters not to be complacent about the November midterm elections, saying working women and their families will lose out on a better future if Republicans gain control of both houses of Congress.

10/20/2014

NLCS - San Francisco Giants v St Louis Cardinals - Game Two

Giants NLCS Playoff Run Means Business Is Booming Around AT&T Park

The National League Championship Series is tied at one game apiece and the San Francisco Giants return home to face the St. Louis Cardinals Tuesday afternoon in Game 3 at AT&T park. Vendors, nearby shops and restaurants are well aware that business is booming.

10/14/2014

(Paul J. Richards/AFP/Getty Images)

Starbucks Looks To Expand Its Consumer Base With New Guinness-Flavored Latté

Starbucks is looking to expand its consumer base with new Guinness-flavored Latté. KCBS’ Margie Shafer interviews consumer psychologist Kit Yarrow and finds out why San Francisco is never chosen as a test market.

09/22/2014

(CBS SF)

3 Injured When Car Crashes Into San Francisco North Beach Bar; Driver Arrested On Drug Warrant

A man who crashed a vehicle into a bar in San Francisco’s North Beach neighborhood Monday afternoon was arrested on an outstanding $250,000 warrant from Sacramento County, police and fire officials said.

09/15/2014

Firefighters pour water into a building on fire on the 2600 block of Mission St. in San Francisco, September 4, 2014. (CBS)

Firefighter, 3 Others Hurt In Massive San Francisco Mission District Store Fire, Building In Danger Of Collapse

Four people, including a firefighter, were hospitalized with smoke inhalation from a massive fire that raged in San Francisco’s Mission District Thursday afternoon.

09/04/2014

Residents survey an earthquake-damaged street on August 26, 2014 in Napa, California. Two days after a 6.0 earthquake rocked the Napa Valley, residents and wineries are continuing clean up operations. (Justin Sullivan/Getty Images)

Scientists Expect Aftershocks From Napa Quake To Continue For Months

Scientists were at the U.S. Geological Survey in Menlo Park on Thursday, sharing some of the information they have gathered on the ground in studying last month’s Napa earthquake.

09/04/2014

The California Water Foundation reimagined the iconic grizzly bear as a camel to call attention to the severity of the drought.

Group Replaces State Flag Grizzly With Camel To Call Attention To Drought

The iconic grizzly bear on the California state flag has been reimagined as a camel, a tongue in cheek image that advocates of sustainable water use hope will convey a serious message about the severity of the drought.

09/04/2014

Families receive food from the Napa Valley Food Bank, which set up a special distribution for those in need. (Margie Shafer/CBS)

Napa Valley Food Bank Helps Distribute Food To Those In Need Following Earthquake

Many residents are replacing perishables that were lost when the power went out following the earthquake.

08/28/2014

Flower close up (Photo by Matt Cardy/Getty Images)

San Francisco Flower Mart Tenants Hope To Stave Off Eviction From Historic Building

Former Mayor Art Agnos is calling on Mayor Ed Lee to come to the San Francisco Flower Mart building and tell the tenants what the city is going to do to protect them from eviction as its long-term lease is about to expire.

08/27/2014

A USGS map of seismic activity near the epicenter (

New Damage Discovered On Napa Roadway After Tuesday Morning’s Aftershocks Snarls Traffic

A main traffic artery became gridlocked Tuesday afternoon due to newly discovered damage that may be due from Sunday’s earthquake or its aftershocks.

08/26/2014

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