Veronica De La Cruz
Veronica De La Cruz co-anchors the 6 p.m. KPIX 5 newscast weekdays with Ken Bastida.
Veronica is a Bay Area native, born and raised here, and is thrilled to anchor news in her hometown.
“San Francisco leads the discussion in so many areas I am passionate about, including health care, technology, and the Asian Pacific Islander community. I am a California girl, born and raised, so returning to sit alongside KPIX’s team of outstanding journalists is the opportunity of a lifetime. I am pleased and excited to call KPIX and the Bay Area home,“ said De La Cruz.
De La Cruz comes from MSNBC, where she anchored and reported. She was a host of MSNBC’s “First Look,” as well as for NBC’s “Early Today Show,” and she served as a correspondent for both NBC and MSNBC.
Prior to that, De La Cruz spent six years at CNN as an anchor and correspondent for CNN Worldwide and for CNN’s “American Morning.”
De La Cruz began her career in news as an anchor and reporter for KYMA, the NBC affiliate in Yuma, Arizona.
Before journalism, De La Cruz spent a decade of her life as a competitive figure skater.
She is a member of the Asian American Journalists Association.