Facebook is on a roll. The world’s largest online social network posted sharply higher earnings on Wednesday as revenue from mobile advertising continued to grow, and more people used it, more often.
The search giant previously had restrictions on such content being advertised on the AdWords service, but not a full ban.
According to a Gallup study, 62 percent of Americans don’t feel influenced at all by social media when it comes to their shopping and purchasing habits.
Location based ads are popping up in dashboards across the country, and location is just the beginning of the trend. Advertisers are targeting consumers by their vehicle type, the music they listen to, and anything else they may do with their dash.
Facebook’s first-quarter earnings and revenue grew sharply, surpassing Wall Street’s expectations thanks to an 82 percent increase in advertising revenue.
Yahoo’s latest quarterly report shows CEO Marissa Mayer is still having trouble bringing in more revenue as online advertisers spend more money at Google, Facebook and other rivals.
Shortly after the markets opened Friday, Google Inc. shares jumped 14 percent to $1,015.46 and closed a day heavy trading at $1,011.41. The gains marked Google’s biggest one-day jump in more than five years.
Google wants your permission to use your name, photo and product reviews in ads that it sells to businesses.
Instagram, the mobile photo-sharing app owned by Facebook Inc., says it will start showing “occasional” photo and video advertisements in the coming months.
Pinterest announced Thursday it will introduce advertising in the form of “promoted pins.”