Advertising

A view of and Apple iPhone displaying the Facebook app's splash screen May 10, 2012 in Washington, DC. Social-networking giant Facebook will go public on the NASDAQ May 18 with its initial public offering, trading under the symbol FB, in an effort to raise $10.6 billion. (Brenden Smialowski/AFP/GettyImages)

Facebook Earnings Soar As Mobile Ad Revenue Steadily Increases; Shares Climb After-Hours

Facebook is on a roll. The world’s largest online social network posted sharply higher earnings on Wednesday as revenue from mobile advertising continued to grow, and more people used it, more often.

07/23/2014

Google's search engine. (AHMAD GHARABLI/AFP/Getty Images)

Google Bans Ads From Sex Themed Websites On AdWords Service

The search giant previously had restrictions on such content being advertised on the AdWords service, but not a full ban.

07/03/2014

Mobile Twitter (credit: Bethany Clarke/Getty Images)

Larry Magid: Does Social Media Influence Consumer’s Purchases?

According to a Gallup study, 62 percent of Americans don’t feel influenced at all by social media when it comes to their shopping and purchasing habits.

06/24/2014

The touch-screen control panel of the new Tesla Model S .(Credit: ROBYN BECK/AFP/Getty Images)

Car Dashes May Be Next Frontier In Targeted Advertising

Location based ads are popping up in dashboards across the country, and location is just the beginning of the trend. Advertisers are targeting consumers by their vehicle type, the music they listen to, and anything else they may do with their dash.

05/13/2014

A view of and Apple iPhone displaying the Facebook app's splash screen May 10, 2012 in Washington, DC. Social-networking giant Facebook will go public on the NASDAQ May 18 with its initial public offering, trading under the symbol FB, in an effort to raise $10.6 billion. (Brenden Smialowski/AFP/GettyImages)

Big Jump In Ad Revenue Powers Strong Earnings Report From Facebook

Facebook’s first-quarter earnings and revenue grew sharply, surpassing Wall Street’s expectations thanks to an 82 percent increase in advertising revenue.

04/23/2014

Yahoo! President and CEO Marissa Mayer delivers a keynote address at the 2014 International CES at The Las Vegas Hotel & Casino on January 7, 2014 in Las Vegas, Nevada. (Ethan Miller/Getty Images)

Yahoo Quarterly Results Dragged Down By Revenue Drop

Yahoo’s latest quarterly report shows CEO Marissa Mayer is still having trouble bringing in more revenue as online advertisers spend more money at Google, Facebook and other rivals.

01/28/2014

Google's search engine. (AHMAD GHARABLI/AFP/Getty Images)

Google Stock Passes $1,000 Mark For 1st Time

Shortly after the markets opened Friday, Google Inc. shares jumped 14 percent to $1,015.46 and closed a day heavy trading at $1,011.41. The gains marked Google’s biggest one-day jump in more than five years.

10/18/2013

Google's search engine. (AHMAD GHARABLI/AFP/Getty Images)

Google To Change Terms To Use Your Identity In Ads

Google wants your permission to use your name, photo and product reviews in ads that it sells to businesses.

10/11/2013

A Facebook employee demonstrates the new Instagram video option during a press event at Facebook headquarters on June 20, 2013 in Menlo Park. (Justin Sullivan/Getty Images)

Instagram To Begin Rolling Out Advertisements

Instagram, the mobile photo-sharing app owned by Facebook Inc., says it will start showing “occasional” photo and video advertisements in the coming months.

10/03/2013

The Pinterest website homepage. (Pinterest)

Larry Magid: Pinterest To Introduce Advertising Pins

Pinterest announced Thursday it will introduce advertising in the form of “promoted pins.”

09/19/2013

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