Google’s second-quarter earnings rose 11 percent despite a deepening decline in the prices paid for its Internet search advertising.
As investors question just how much Facebook is worth, a study from Internet research firm comScore suggests that marketing on the world’s most populous online social network can help increase sales.
California voters appear ready to approve two statewide initiatives on the June 5 ballot, Proposition 28 to shorten legislator term limits and Proposition 29 to increase cigarette taxes, according to a new poll.
Twitter is launching a new advertising program in conjunction with American Express aimed at amplifying the tweets of small businesses.
Google is almost everyone’s favorite search engine, despite misgivings about data-collection and advertising practices that are widely seen as intrusive.
San Francisco-based Yelp Inc. late Thursday priced its initial public offering of stock at $15 a share. That’s above its expected range of $12 and $14 per share.
KCBS’ Technology Analyst describes some new sign and billboard technology as “creepy” because they try to cater advertisements to its viewer, based on their appearance.
Buying ads on Twitter is about to get easier for small businesses as the online messaging service adds a key piece to its moneymaking model.
KCBS Technology Analyst Larry Magid said he is not sure the model for Viggle will prove to be successful.
Google’s moneymaking machine misfired badly in the fourth quarter as its advertising prices fell during the holiday marketing season.