Advertising

Facebook

ComScore Study Says Facebook Ads Effective

As investors question just how much Facebook is worth, a study from Internet research firm comScore suggests that marketing on the world’s most populous online social network can help increase sales.

06/12/2012

Cigarette, Tobacco generic

Poll Shows California Voters Support Tobacco Tax, Term Limits Measures

California voters appear ready to approve two statewide initiatives on the June 5 ballot, Proposition 28 to shorten legislator term limits and Proposition 29 to increase cigarette taxes, according to a new poll.

05/31/2012

(CBS)

Tech Report: Twitter Launching Advertising Program To Promote Small Businesses

Twitter is launching a new advertising program in conjunction with American Express aimed at amplifying the tweets of small businesses.

03/27/2012

Google

Google Solidifies Search Engine Dominance Despite Privacy Concerns

Google is almost everyone’s favorite search engine, despite misgivings about data-collection and advertising practices that are widely seen as intrusive.

03/09/2012

Yelp Logo

Questions Loom As Yelp Prices IPO At $15 A Share

San Francisco-based Yelp Inc. late Thursday priced its initial public offering of stock at $15 a share. That’s above its expected range of $12 and $14 per share.

03/01/2012

The iconic Yahoo billboard along I-80 in San Francisco. (Facebook)

Tech Report: Billboard Recognizes Who’s Watching

KCBS’ Technology Analyst describes some new sign and billboard technology as “creepy” because they try to cater advertisements to its viewer, based on their appearance.

02/27/2012

(CBS)

Twitter Unveils Self-Service Advertising System

Buying ads on Twitter is about to get easier for small businesses as the online messaging service adds a key piece to its moneymaking model.

02/16/2012

(Indranil Mukherjee/Getty Images)

Tech Report: New App Pays People To Watch TV Shows

KCBS Technology Analyst Larry Magid said he is not sure the model for Viggle will prove to be successful.

01/26/2012

Google

Google Quarterly Earnings Miss Expectations; Shares Tumble

Google’s moneymaking machine misfired badly in the fourth quarter as its advertising prices fell during the holiday marketing season.

01/19/2012

Plastic Bag

San Jose’s Strict Plastic Bag Ban Seen As Business Opportunity

On January 1st, one of the toughest plastic bag bans in the country went into effect in San Jose. While some shoppers are complaining about the new rules, others see a business opportunity.

01/03/2012

more

previous