Advertising

(CBS)

Twitter Unveils New Targeting Tool For Advertisers

Twitter is offering a new way for advertisers to deliver their marketing pitches to the people who are most likely to buy their products and services.

08/30/2012

This controversial ad has appeared on SF Muni buses. (American Freedom Defense Initiative)

Muni Not Taking Down Controversial ‘Jihad’ Ads On SF Buses

San Francisco’s Municipal Railway said it won’t be removing controversial ads from Muni buses because of the potential costs of removing them, but will instead give the ad’s revenue to the Human Rights Commission.

08/15/2012

A sign is displayed outside of the Google headquarters in Mountain View. (Justin Sullivan/Getty Images)

Google 2nd Quarter Earnings Rise Amid Drop In Ad Prices

Google’s second-quarter earnings rose 11 percent despite a deepening decline in the prices paid for its Internet search advertising.

07/19/2012

Facebook

ComScore Study Says Facebook Ads Effective

As investors question just how much Facebook is worth, a study from Internet research firm comScore suggests that marketing on the world’s most populous online social network can help increase sales.

06/12/2012

Cigarette, Tobacco generic

Poll Shows California Voters Support Tobacco Tax, Term Limits Measures

California voters appear ready to approve two statewide initiatives on the June 5 ballot, Proposition 28 to shorten legislator term limits and Proposition 29 to increase cigarette taxes, according to a new poll.

05/31/2012

(CBS)

Tech Report: Twitter Launching Advertising Program To Promote Small Businesses

Twitter is launching a new advertising program in conjunction with American Express aimed at amplifying the tweets of small businesses.

03/27/2012

Google

Google Solidifies Search Engine Dominance Despite Privacy Concerns

Google is almost everyone’s favorite search engine, despite misgivings about data-collection and advertising practices that are widely seen as intrusive.

03/09/2012

Yelp Logo

Questions Loom As Yelp Prices IPO At $15 A Share

San Francisco-based Yelp Inc. late Thursday priced its initial public offering of stock at $15 a share. That’s above its expected range of $12 and $14 per share.

03/01/2012

The iconic Yahoo billboard along I-80 in San Francisco. (Facebook)

Tech Report: Billboard Recognizes Who’s Watching

KCBS’ Technology Analyst describes some new sign and billboard technology as “creepy” because they try to cater advertisements to its viewer, based on their appearance.

02/27/2012

(CBS)

Twitter Unveils Self-Service Advertising System

Buying ads on Twitter is about to get easier for small businesses as the online messaging service adds a key piece to its moneymaking model.

02/16/2012

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