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Advertising

Plastic Bag

San Jose’s Strict Plastic Bag Ban Seen As Business Opportunity

On January 1st, one of the toughest plastic bag bans in the country went into effect in San Jose. While some shoppers are complaining about the new rules, others see a business opportunity.

01/03/2012

Silicon Valley Execs Blast SOPA In Open Letter

Silicon Valley Execs Blast SOPA In Open Letter

Many of Silicon Valley’s most successful entrepreneurs and executives are warning of the dangers of the controversial Stop Online Piracy Act…

12/14/2011

Yahoo Website

Microsoft, Yahoo, AOL Team Up To Sell Internet Ads

Microsoft, Yahoo and AOL are joining forces in an online advertising attack on Google and Facebook.

11/08/2011

A sign at Yahoo headquarters in Sunnyvale. (AP)

Yahoo To Buy Online Advertiser Interclick For $270 Million

Internet company Yahoo Inc. has agreed to buy online advertising network Interclick Inc. for $270 million in cash.

11/01/2011

online shopping, computer, laptop,

Study Finds Online Ad Companies Ignore Consumers’ Opt Out Requests

Half the online advertising companies looked at in a new Stanford study continued to monitor consumers’ online activity even after the user had opted out of receiving advertising.

CONNECT WITH KCBS–07/22/2011

Students take part in the how to be a smart consumer kid program. (CBS)

ConsumerWatch: Afterschool Program Teaches Savvy Shopping Skills

A new program in the East Bay is teaching kids how to become savvy shoppers at an early age.

KPIX 5–06/09/2011

Zestra, an oil that is claimed to increase female arousal. (CBS)

Closer Look: Ads For Sex Products, A Double Standard?

Commercials for male erectile dysfunction medication are seen frequently on TV. But a company that makes personal oil designed for women claims they have difficulty buying ad time.

KPIX 5–05/12/2011

Taco Bell. (Don Emmert/AFP/Getty Images)

Calif. Lawsuit Questioning Taco Bell’s Beef Is Dropped

An Alabama-based law firm has withdrawn its class-action lawsuit that sought to force Taco Bell to stop calling the meat it serves “beef.”

CBS San Francisco–04/18/2011

(AP)

KCBS In Depth: Smoking In The U.S.

KCBS In Depth interview with Stanton Glantz on the tobacco industry in the United States.

CONNECT WITH KCBS–01/30/2011

A Taco Bell restaurant. (AP)

Taco Bell Fights Back Over California Lawsuit Involving Beef

Taco Bell went big and bold to respond to a California lawsuit claiming its taco filling can’t be called beef, buying up newspaper ads Friday that trumpet “Thank you for suing us.”

KPIX 5–01/28/2011

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