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Crowdsourcing

A Craigslist ad for a stolen bike. (CBS)

Bay Area Police Rely On Crowdsourcing To Help Fight Crime

Some Bay Area crime victims are now taking to the internet to stop crime, and police have said they are turning out to be great partners.

10/23/2013

Students walk near Sather Gate on the University of California at Berkeley campus. (Justin Sullivan/Getty Images)

UC Turns To Social Media To Raise Money For Scholarships

Putting a technological spin on the adage that it takes a village to raise a child, the University of California launched a campaign on Wednesday to harness the power of social media to raise money for student scholarships.

09/18/2013

New flavors of Lays chips (CBS)

ConsumerWatch: Lays Uses Crowdsourcing To Find New Flavors

One of the nation’s largest potato chip manufacturers is asking consumers to vote on the next hot potato chip flavor. Lay’s is using a new promotional tool known as crowdsourcing. It will let the consumer decide with the help of social media.

03/01/2013