Crowdsourcing

Castlemont High School football players on the field. (KCBS)

East Oakland Football Coach Helping Students Stay Fed Through Crowdsourcing

With pre-season football upon us, Bay Area High School fields are busy with two a day practices, but in East Oakland, in one of the poorest neighborhoods, one coach is trying to raise a team with kids that often don’t see three meals a day.

08/13/2015

(Photo courtesy of God Loves Gay Billboard Project)

Group Launches ‘God Loves Gays’ Billboard Campaign In Kansas To Taunt Westboro Baptist Church

The mysterious comedian behind the “God” Facebook Page is using his divine power to create a billboard campaign that advocates for LGBT rights in and around Topeka, Kansas — the hometown of the Westboro Baptist Church.

08/19/2014

A Craigslist ad for a stolen bike. (CBS)

Bay Area Police Rely On Crowdsourcing To Help Fight Crime

Some Bay Area crime victims are now taking to the internet to stop crime, and police have said they are turning out to be great partners.

10/23/2013

Students walk near Sather Gate on the University of California at Berkeley campus. (Justin Sullivan/Getty Images)

UC Turns To Social Media To Raise Money For Scholarships

Putting a technological spin on the adage that it takes a village to raise a child, the University of California launched a campaign on Wednesday to harness the power of social media to raise money for student scholarships.

09/18/2013

New flavors of Lays chips (CBS)

ConsumerWatch: Lays Uses Crowdsourcing To Find New Flavors

One of the nation’s largest potato chip manufacturers is asking consumers to vote on the next hot potato chip flavor. Lay’s is using a new promotional tool known as crowdsourcing. It will let the consumer decide with the help of social media.

03/01/2013