Do Not Track
Wednesday in San Francisco, the new chairwoman of the FTC called on the advertising industry to give consumers “effective and meaningful privacy protection,” by coming up with a standard way for consumers to make it known they do not want their on-line activity tracked.
Half the online advertising companies looked at in a new Stanford study continued to monitor consumers’ online activity even after the user had opted out of receiving advertising.
California lawmakers were headed into uncharted territory Tuesday, holding the first hearing in the nation on Internet “do not track” legislation.
The debate over Internet privacy continued on Thursday in Washington as a House Subcommittee looked at the feasibility of a “Do Not Track” system, for web browsing.