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Electronic reader

An Amazon Kindle is seen inside an M-Edge Accessories Guardian case immersed in water at the 2010 International Consumer Electronics Show at the Las Vegas Convention Center on Jan. 7, 2010 in Las Vegas. (Ethan Miller/Getty Images)

Amazon Takes On Apple In E-Reading Marketplace

Amazon.com Inc. is rolling up its sleeves in its fight to convince consumers that its Kindle electronic reader is better than competing devices such as Apple’s iPad, unveiling more aggressive advertising that is accentuating a growing rivalry.

CBS San Francisco–09/15/2010

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