As if user-generated content wasn’t enough, Bay Area uber-portable camera-maker GoPro’s (GPRO) viral marketing team is churning out awe-inspiring content that can reach more eyeballs than any paid media. This article itself is proof that it’s working. Who can resist off-road unicycling off boulders in Moab, Utah’s red rock canyons?
Investors sent shares of San Mateo-based GoPro Inc. (GPRO) up more than 30 percent in their stock market debut Thursday, following an initial public offering that valued the sports camera maker at about $3 billion.
The maker of wearable sports cameras, loved by mountain climbers, divers, surfers and other extreme sports fans, is expected to sell its shares publicly for the first time and begin trading on the Nasdaq stock market Thursday.
The company, based in San Mateo, makes devices popular with extreme athletes. Its small and durable cameras, which sell for several hundred dollars, can be found on the tops of helmets of skiers, handlebars of mountain bikers and the fronts of surfboards.
Bird watching is going high-tech this year in San Jose. Bird expert Glen Stewart wore a mini GoPro cam on his helmet as he rappelled down the side of city hall for the annual banding of four peregrine falcon chicks.
We’re talking a Sharks Fan’s dream come true, Superman straps on a GoPro, Michael Franti getting ‘Happy’ + more viral videos!
If you’ve ever watched the highlights of the Mavericks big wave surf competition off of Pillar Point you have probably imagined what it would feel like to be on a board as a 25 foot swell sweeps over you. San Mateo camera makers GoPro had the same question, and captured those moments with their board-mounted HD Hero3 units.
An aerial view of San Francisco’s holiday lights shot by a quadcopter drone by a local filmmaker.
As you may have seen on 60 Minutes over the weekend a surfer’s idea to build a better waterproof camera has proven to be a big hit.
A seagull captured some stunning images of a San Francisco sunset after making off with a camera being used by an Italian tourist.