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Marketing

A visitor of the 'NEXT Berlin' conference tries out the Google Glass on April 24, 2013 in Berlin. 'NEXT Berlin' describes itself as 'a meeting place for the European digital industry'. Organisers say that at the conference, 'marketing decision-makers and business developers meet technical experts and creative minds to discuss what will be important in the next 12 months'. The conference is running from April 23 to 24, 2013. AFP PHOTO / OLE SPATA / GERMANY OUT (Photo credit should read Ole Spata/AFP/Getty Images)

Larry Magid: Is Google Glass’ One-Day Sale Hype?

Google’s high tech glasses are usually sold only to people invited to buy them. But the company made them available for one day only on Tuesday to anyone in the U.S. who wants to buy them.

04/15/2014

kittens

Kitten, Puppy Videos Give Humane Society Silicon Valley A Viral Adoption Advantage

Their movie stars spend their time off set licking themselves, chasing their tails, or napping for hours. They eat kibble instead of caviar, and their hair stylists use a water hose, but these actors may be more captivating than anything Hollywood can dish out. The Humane Society Silicon Valley harnesses the ubiquitous online fascination with kitten and puppy videos by using volunteer producers to create a successful Internet marketing plan for adoptions.

04/10/2014

A drone takes images of a home for sale in Alamo. (CBS)

Bay Area Realtors Now Using Drones To Market High-End Properties

On Monday, a house in the East Bay town of Alamo was being prepped to go on the market for nearly $1.5 million. To really showcase the home and its view of Mt Diablo, the realtors brought in a drone.

02/04/2014

(CBS)

Twitter Unveils New Targeting Tool For Advertisers

Twitter is offering a new way for advertisers to deliver their marketing pitches to the people who are most likely to buy their products and services.

08/30/2012

(Dan Kitwood/Getty Images)

Tech Report: Facebook Introduces ‘Expecting A Baby’ Status

Facebook is introducing a new status option in which people can show their friends when they’re expecting a baby. But the move makes particular sense to advertisers from a marketing standpoint.

08/16/2012

(Wildfireapp.com)

Google Buying Redwood City Online Marketing Company Wildfire

Google is buying a company that specializes in social media marketing as it intensifies competition with Facebook for ad dollars and attention.

07/31/2012

Silicon Valley Execs Blast SOPA In Open Letter

Silicon Valley Execs Blast SOPA In Open Letter

Many of Silicon Valley’s most successful entrepreneurs and executives are warning of the dangers of the controversial Stop Online Piracy Act…

12/14/2011

(AP graphic)

Banks, Retailers Warn Of Huge E-Mail Data Breach

Epsilon, the world’s largest “permissions-based” e-mail marketing company which has offices in San Francisco, said that someone hacked into its computer system and stole an unknown number of e-mail addresses and names.

KPIX 5–04/04/2011