Marketing

(Paul J. Richards/AFP/Getty Images)

Starbucks Looks To Expand Its Consumer Base With New Guinness-Flavored Latté

Starbucks is looking to expand its consumer base with new Guinness-flavored Latté. KCBS’ Margie Shafer interviews consumer psychologist Kit Yarrow and finds out why San Francisco is never chosen as a test market.

09/22/2014

gavel, court, generic

San Francisco For-Profit College Settles Alleged Deceptive Marketing Suit For $4.4M

The California Art Institute in San Francisco, a for-profit university, has agreed to a $4.4 million settlement with the City Attorney’s office over claims that it allegedly used deceptive marketing tactics.

06/18/2014

A sign stands outside of a McDonald's restaurant February 9, 2009 in San Francisco, California. Fast food chain restaurant McDonald's reported a 7.1 percent increase in same store sales for January as people look towards cheaper food alternatives in the weakening economy. (Photo by Justin Sullivan/Getty Images)

McDonald’s Opens Up Mid-Market San Francisco Office To Lure Tech-Savvy Talent

McDonald’s is opening up a new location along San Francisco’s Market Street, but not to take your order. Instead, the fast food chain will use the space to recruit the best talent to boost its digital presence.

06/17/2014

A visitor of the 'NEXT Berlin' conference tries out the Google Glass on April 24, 2013 in Berlin. 'NEXT Berlin' describes itself as 'a meeting place for the European digital industry'. Organisers say that at the conference, 'marketing decision-makers and business developers meet technical experts and creative minds to discuss what will be important in the next 12 months'. The conference is running from April 23 to 24, 2013. AFP PHOTO / OLE SPATA / GERMANY OUT (Photo credit should read Ole Spata/AFP/Getty Images)

Larry Magid: Is Google Glass’ One-Day Sale Hype?

Google’s high tech glasses are usually sold only to people invited to buy them. But the company made them available for one day only on Tuesday to anyone in the U.S. who wants to buy them.

04/15/2014

kittens

Kitten, Puppy Videos Give Humane Society Silicon Valley A Viral Adoption Advantage

Their movie stars spend their time off set licking themselves, chasing their tails, or napping for hours. They eat kibble instead of caviar, and their hair stylists use a water hose, but these actors may be more captivating than anything Hollywood can dish out. The Humane Society Silicon Valley harnesses the ubiquitous online fascination with kitten and puppy videos by using volunteer producers to create a successful Internet marketing plan for adoptions.

04/10/2014

Bay Area Realtors Now Using Drones To Market High-End Properties

On Monday, a house in the East Bay town of Alamo was being prepped to go on the market for nearly $1.5 million. To really showcase the home and its view of Mt Diablo, the realtors brought in a drone.

02/04/2014

(CBS)

Twitter Unveils New Targeting Tool For Advertisers

Twitter is offering a new way for advertisers to deliver their marketing pitches to the people who are most likely to buy their products and services.

08/30/2012

(Dan Kitwood/Getty Images)

Tech Report: Facebook Introduces ‘Expecting A Baby’ Status

Facebook is introducing a new status option in which people can show their friends when they’re expecting a baby. But the move makes particular sense to advertisers from a marketing standpoint.

08/16/2012

(Wildfireapp.com)

Google Buying Redwood City Online Marketing Company Wildfire

Google is buying a company that specializes in social media marketing as it intensifies competition with Facebook for ad dollars and attention.

07/31/2012

Silicon Valley Execs Blast SOPA In Open Letter

Silicon Valley Execs Blast SOPA In Open Letter

Many of Silicon Valley’s most successful entrepreneurs and executives are warning of the dangers of the controversial Stop Online Piracy Act…

12/14/2011

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