Twitter is offering a new way for advertisers to deliver their marketing pitches to the people who are most likely to buy their products and services.
Facebook is introducing a new status option in which people can show their friends when they’re expecting a baby. But the move makes particular sense to advertisers from a marketing standpoint.
Google is buying a company that specializes in social media marketing as it intensifies competition with Facebook for ad dollars and attention.
Many of Silicon Valley’s most successful entrepreneurs and executives are warning of the dangers of the controversial Stop Online Piracy Act…
Epsilon, the world’s largest “permissions-based” e-mail marketing company which has offices in San Francisco, said that someone hacked into its computer system and stole an unknown number of e-mail addresses and names.