Marketing

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Rise Of Predictive Analytics Good For Marketers In The Bay Area

Doug Bewsher, CEO of San Francisco-based Leadspace believes the business world is entering a new era of prediction.

05/18/2015

Stand Up claims to let ladies pee with dignity. (www.the-stand-up.com)

Stanford Grad’s Invention Allows Women To Pee While Standing, Avoid Messy Toilets

A recent Stanford grad has come up with a product for women that lets them pee standing up to avoid uncomfortable messes that often accompany public toilets.

05/11/2015

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San Francisco Executive Advises Business Majors To Be Open To Critical Feedback

The sector with the largest increase was professional and business services, representing nearly half of all new jobs created over the past year.

05/03/2015

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Qualitative Expansion Of Opportunities Is New Feature For San Francisco Jobs

An emerging new pattern in the Bay Area is the qualitative expansion of the opportunities themselves. More and more, employees are being given the chance to write their own job description.

05/02/2015

Jon Hamm is seen on the set of 'Mad Men' on January 14, 2014 in Los Angeles, California. (Photo by GONZALO/Bauer-Griffin/GC Images)

Find Your Inner Don Draper With A Lucrative Marketing Career

Jill Schlesinger looks at exciting career opportunities in marketing.

05/01/2015

Carl's Jr. Au Naturel Burger Ad With Nearly Naked Charlotte McKinney (Photo from Carl's Jr. Youtube Video)

Nearly Naked Super Bowl 49 Ad Shows ‘Nude’ Model Walking Through Farmers’ Market Until Secret Is Revealed

Carl’s Jr. knows how to market burgers, and buns. Yes, we mean those buns. And other body parts. The company’s new Super Bowl 49 ad is generating controversy for going too far in marketing sex appeal.

01/22/2015

(Paul J. Richards/AFP/Getty Images)

Starbucks Looks To Expand Its Consumer Base With New Guinness-Flavored Latté

Starbucks is looking to expand its consumer base with new Guinness-flavored Latté. KCBS’ Margie Shafer interviews consumer psychologist Kit Yarrow and finds out why San Francisco is never chosen as a test market.

09/22/2014

gavel, court, generic

San Francisco For-Profit College Settles Alleged Deceptive Marketing Suit For $4.4M

The California Art Institute in San Francisco, a for-profit university, has agreed to a $4.4 million settlement with the City Attorney’s office over claims that it allegedly used deceptive marketing tactics.

06/18/2014

A sign stands outside of a McDonald's restaurant February 9, 2009 in San Francisco, California. Fast food chain restaurant McDonald's reported a 7.1 percent increase in same store sales for January as people look towards cheaper food alternatives in the weakening economy. (Photo by Justin Sullivan/Getty Images)

McDonald’s Opens Up Mid-Market San Francisco Office To Lure Tech-Savvy Talent

McDonald’s is opening up a new location along San Francisco’s Market Street, but not to take your order. Instead, the fast food chain will use the space to recruit the best talent to boost its digital presence.

06/17/2014

A visitor of the 'NEXT Berlin' conference tries out the Google Glass on April 24, 2013 in Berlin. 'NEXT Berlin' describes itself as 'a meeting place for the European digital industry'. Organisers say that at the conference, 'marketing decision-makers and business developers meet technical experts and creative minds to discuss what will be important in the next 12 months'. The conference is running from April 23 to 24, 2013. AFP PHOTO / OLE SPATA / GERMANY OUT (Photo credit should read Ole Spata/AFP/Getty Images)

Larry Magid: Is Google Glass’ One-Day Sale Hype?

Google’s high tech glasses are usually sold only to people invited to buy them. But the company made them available for one day only on Tuesday to anyone in the U.S. who wants to buy them.

04/15/2014

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