Rise Of Predictive Analytics Good For Marketers In The Bay AreaDoug Bewsher, CEO of San Francisco-based Leadspace believes the business world is entering a new era of prediction.
Stanford Grad's Invention Allows Women To Pee While Standing, Avoid Messy ToiletsA recent Stanford grad has come up with a product for women that lets them pee standing up to avoid uncomfortable messes that often accompany public toilets.
San Francisco Executive Advises Business Majors To Be Open To Critical FeedbackThe sector with the largest increase was professional and business services, representing nearly half of all new jobs created over the past year.
Qualitative Expansion Of Opportunities Is New Feature For San Francisco JobsAn emerging new pattern in the Bay Area is the qualitative expansion of the opportunities themselves. More and more, employees are being given the chance to write their own job description.
Find Your Inner Don Draper With A Lucrative Marketing CareerJill Schlesinger looks at exciting career opportunities in marketing.
Nearly Naked Super Bowl 49 Ad Shows 'Nude' Model Walking Through Farmers' Market Until Secret Is RevealedCarl's Jr. knows how to market burgers, and buns. Yes, we mean those buns. And other body parts. The company's new Super Bowl 49 ad is generating controversy for going too far in marketing sex appeal.
Starbucks Looks To Expand Its Consumer Base With New Guinness-Flavored LattéStarbucks is looking to expand its consumer base with new Guinness-flavored Latté. KCBS’ Margie Shafer interviews consumer psychologist Kit Yarrow and finds out why San Francisco is never chosen as a test market.
San Francisco For-Profit College Settles Alleged Deceptive Marketing Suit For $4.4MThe California Art Institute in San Francisco, a for-profit university, has agreed to a $4.4 million settlement with the City Attorney’s office over claims that it allegedly used deceptive marketing tactics.
McDonald's Opens Up Mid-Market San Francisco Office To Lure Tech-Savvy TalentMcDonald’s is opening up a new location along San Francisco's Market Street, but not to take your order. Instead, the fast food chain will use the space to recruit the best talent to boost its digital presence.
Larry Magid: Is Google Glass’ One-Day Sale Hype? Google's high tech glasses are usually sold only to people invited to buy them. But the company made them available for one day only on Tuesday to anyone in the U.S. who wants to buy them.
Kitten, Puppy Videos Give Humane Society Silicon Valley A Viral Adoption AdvantageTheir movie stars spend their time off set licking themselves, chasing their tails, or napping for hours. They eat kibble instead of caviar, and their hair stylists use a water hose, but these actors may be more captivating than anything Hollywood can dish out. The Humane Society Silicon Valley harnesses the ubiquitous online fascination with kitten and puppy videos by using volunteer producers to create a successful Internet marketing plan for adoptions.
Bay Area Realtors Now Using Drones To Market High-End PropertiesOn Monday, a house in the East Bay town of Alamo was being prepped to go on the market for nearly $1.5 million. To really showcase the home and its view of Mt Diablo, the realtors brought in a drone.