Starbucks is looking to expand its consumer base with new Guinness-flavored Latté. KCBS’ Margie Shafer interviews consumer psychologist Kit Yarrow and finds out why San Francisco is never chosen as a test market.
The California Art Institute in San Francisco, a for-profit university, has agreed to a $4.4 million settlement with the City Attorney’s office over claims that it allegedly used deceptive marketing tactics.
McDonald’s is opening up a new location along San Francisco’s Market Street, but not to take your order. Instead, the fast food chain will use the space to recruit the best talent to boost its digital presence.
Google’s high tech glasses are usually sold only to people invited to buy them. But the company made them available for one day only on Tuesday to anyone in the U.S. who wants to buy them.
Their movie stars spend their time off set licking themselves, chasing their tails, or napping for hours. They eat kibble instead of caviar, and their hair stylists use a water hose, but these actors may be more captivating than anything Hollywood can dish out. The Humane Society Silicon Valley harnesses the ubiquitous online fascination with kitten and puppy videos by using volunteer producers to create a successful Internet marketing plan for adoptions.
On Monday, a house in the East Bay town of Alamo was being prepped to go on the market for nearly $1.5 million. To really showcase the home and its view of Mt Diablo, the realtors brought in a drone.
Twitter is offering a new way for advertisers to deliver their marketing pitches to the people who are most likely to buy their products and services.
Facebook is introducing a new status option in which people can show their friends when they’re expecting a baby. But the move makes particular sense to advertisers from a marketing standpoint.
Google is buying a company that specializes in social media marketing as it intensifies competition with Facebook for ad dollars and attention.
Many of Silicon Valley’s most successful entrepreneurs and executives are warning of the dangers of the controversial Stop Online Piracy Act…