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Nielsen

File photo of the screen of a blackberry phone featuring a page with the adress of the micro-blogging site Twitter website. (Photo by FRED TANNEAU/AFP/Getty Images)

Twitter Tunes Into TV Partnerships Ahead Of IPO

People don’t just watch TV anymore; they talk about it on Twitter. From the comfort of couches, they share reactions to touchdowns and nail-biting season finales – and advertisers and networks are taking note.

10/07/2013

An Apple ipad tablet displays app icons on its home screen. (Peter Macdiarmid/Getty Images)

Survey Finds More Apps Downloaded, Little More Time Spent Using Them

The growing number of apps smart phone users download has not kept pace with the amount of time spent actually using them, according to a new Nielsen survey.

05/17/2012

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