Online advertising

San Jose Consultant Shares Expert Advice For New Small Business OwnersDebbie Lamb of Lamb Consulting believes small businesses must have an online presence, including online advertising.
Yahoo 3rd Quarter Earnings Drop Along With Ad PricesYahoo is regaining its appeal among investors a lot faster than with the online advertisers who generate most of its revenue.
Tech Report: Online Content Providers Face ‘Do Not Track’ Standards Dilemma Technology Analyst Larry Magid discusses the proposals for internet 'Do Not Track' standards and the possible impact it could have on advertisers.
ComScore Study Says Facebook Ads EffectiveAs investors question just how much Facebook is worth, a study from Internet research firm comScore suggests that marketing on the world's most populous online social network can help increase sales.
Mountain View Town Hall Explores How Advertisers Track Kids’ Web BrowsingThe growing use of smartphones by digitally savvy teenagers has some parents calling for new tools to protect how their children’s Internet browsing gets tracked by marketers.
Yahoo 1st Quarter Earnings Beat ExpectationsYahoo first-quarter earnings turned out better than analysts expected as online display advertising sales picked up.
Yahoo To Extend Time It Keeps User DataYahoo plans to extend the amount of time it retains user search records to 18 months from 90 days. The company said it will consider keeping other types of information about its users for longer durations, too.