Yahoo is regaining its appeal among investors a lot faster than with the online advertisers who generate most of its revenue.
Technology Analyst Larry Magid discusses the proposals for internet ‘Do Not Track’ standards and the possible impact it could have on advertisers.
As investors question just how much Facebook is worth, a study from Internet research firm comScore suggests that marketing on the world’s most populous online social network can help increase sales.
The growing use of smartphones by digitally savvy teenagers has some parents calling for new tools to protect how their children’s Internet browsing gets tracked by marketers.
Yahoo first-quarter earnings turned out better than analysts expected as online display advertising sales picked up.
Yahoo plans to extend the amount of time it retains user search records to 18 months from 90 days. The company said it will consider keeping other types of information about its users for longer durations, too.