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Online advertising

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San Jose Consultant Shares Expert Advice For New Small Business Owners

Debbie Lamb of Lamb Consulting believes small businesses must have an online presence, including online advertising.

07/18/2014

This September 12, 2013 photo illustration shows the newly designed Yahoo logo seen on a smartphone. Yahoo has refreshed its logo for the first time since the Internet companys founding 18 years ago. The new look unveiled September 4 is part of a makeover that Yahoo Inc. has been undergoing since the Sunnyvale, California company hired Google executive Marissa Mayer to become Yahoos CEO. AFP PHOTO / Karen BLEIER (Photo credit should read KAREN BLEIER/AFP/Getty Images)

Yahoo 3rd Quarter Earnings Drop Along With Ad Prices

Yahoo is regaining its appeal among investors a lot faster than with the online advertisers who generate most of its revenue.

10/15/2013

Diana Hicks, Keyboard

Tech Report: Online Content Providers Face ‘Do Not Track’ Standards Dilemma

Technology Analyst Larry Magid discusses the proposals for internet ‘Do Not Track’ standards and the possible impact it could have on advertisers.

12/27/2012

Facebook

ComScore Study Says Facebook Ads Effective

As investors question just how much Facebook is worth, a study from Internet research firm comScore suggests that marketing on the world’s most populous online social network can help increase sales.

06/12/2012

kid on the computer

Mountain View Town Hall Explores How Advertisers Track Kids’ Web Browsing

The growing use of smartphones by digitally savvy teenagers has some parents calling for new tools to protect how their children’s Internet browsing gets tracked by marketers.

CONNECT WITH KCBS–09/01/2011

A sign at Yahoo headquarters in Sunnyvale. (AP)

Yahoo 1st Quarter Earnings Beat Expectations

Yahoo first-quarter earnings turned out better than analysts expected as online display advertising sales picked up.

CBS San Francisco–04/19/2011

Yahoo Website

Yahoo To Extend Time It Keeps User Data

Yahoo plans to extend the amount of time it retains user search records to 18 months from 90 days. The company said it will consider keeping other types of information about its users for longer durations, too.

CONNECT WITH KCBS–04/18/2011

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