Shoppers at a store on the border of Oakland and Berkeley has missed a new tax on sugary beverages by inches.
The Coca-Cola beverage company alone spent nearly $6 million.
Voters on both sides of the Bay went to the polls Tuesday to decide decide whether they wanted a tax on their Cokes, Pepsis and other sugary soft drinks.
San Francisco and Berkeley both have soda-tax measures on their ballots in next week’s election, but it’s being described as a “David vs. Goliath” battle with all the money being poured into the campaign by the beverage industry.
California may not have the hotly contested, high-profile races for U.S. Senator or governor that some other states do this year, but it’s still attracting some of the biggest campaign spending in the country.
The first-of-its-kind study suggests that soda may be aging us, in ways we are not even aware of.
The campaign over San Francisco and Berkeley’s so-called ‘soda-tax measures’ is taking on a David versus Goliath theme with the amounts of money being invested.
The American Beverage Association has donated another half-million dollars to fight a Berkeley ballot measure that would tax sodas and other sugary drinks.
The San Francisco Board of Supervisors’ Budget and Finance Committee unanimously voted today to recommend a tax on soda and sugary beverages sold in the city for the November ballot.
The Berkeley City Council has voted unanimously to place a one-cent-per ounce soda tax measure on the November ballot.