Brasil’s Jeweler & Goldsmith
1998 Homestead Road Ste. 109
Santa Clara, CA 95050
Whether you need a new piece or something fixed or altered, Brasil’s in Santa Clara is the place to go. The staff here is friendly and extremely knowledgeable, and better yet, they can work within your budget and explain all you need to know about the stones you’re browsing. The family owned and operated store is small, however, the professionalism and selection of jewelry is one of the best in the area. Brasil’s owner is very accommodating––he’ll fix almost anything another jeweler would turn away––and works quickly for last minute jobs such as earring fixes and special orders.
Diva of La Jolla
3911 Stevens Creek Blvd. Ste 102
Santa Clara, CA 95051
Diva of La Jolla is an understated jewelry store. From the outside it looks like the kind of store that buys unwanted gold––and they do––however, they also offer amazing prices on new jewelry and will offer a warranty on many pieces. Rings, bangles and watches can often be altered within 24 hours, occasionally for free. A lot of the pieces in-store are not labeled with their prices, as the owner sells many items based on current gold stock value. This means deals can be struck, so try your luck bargaining! The owner and staff are very knowledgeable about the pieces they stock. They’ll let you know where stones are sourced from as well as answer all questions you have regarding cuts, quality and brands.
Appelblom Jewelry Co
82 E. 3rd Ave.
San Mateo, CA 94401
Located in the downtown area of San Mateo, Appelblom carries some exquisite pieces of jewelry. Find modern, unique pieces alongside traditional cuts, all with superb quality with a reasonable price tag. The jewelers are knowledgeable and willing to answer all questions. In addition to selling new pieces, Appelblom’s services include repairing and altering items. One of the best services is the helpful staff helping you stay within budget; just explain exactly what you are after and they will work with you to create a one-of-a-kind piece of jewelry.
1710 El Camino Real
Redwood City, CA 94063
Come to Faby’s Jewelry store for exchanges and affordable price points which the owner is open to discuss with eager customers. One of the best options at Faby’s is that any gold you buy from them you can exchange at a later date for the same price or pay the difference at any time in the future. This is a fantastic option for those wanting to stay on trend when it comes to accessories. Faby’s also offers layaway plans as well as repairs. Find both mens and womens collections including rings, pendants and watches.
White Dove Jewelry
1050-B El Camino Real
Belmont, CA 94002
Quaint is the word to describe White Dove Jewelry store. You can find unique pieces alongside more traditional options. Owned and operated by a local Californian who taught himself about unique stones and settings, you will be reassured that you are walking away with a piece to be treasured for many years. Services include custom designs, repairs (except costume jewelry), alterations, cleanings, appraisals, restringing of pearls, engravings and cash for gold. Basically, they can do it––all and will for a reasonable price! Ask in-store for upcoming sales and staff will be happy to add you to their mailing list.
As an added perk, many of these places do repairs within 24 hours, on the spot appraisals and special orders within a tight time frame. Just remember to ask for that warranty, as all the best jewelers offer them.
Parmeeta Ghoman is a freelance writer living in San Francisco. She specializes in shopping and style. Find some of her work on Examiner.com.