(KCBS) – Twitter has acquired one of its most popular applications, TweetDeck, for about $50 million.

TweetDeck is an application that puts everything in a neat column, making it easy to follow and search.

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KCBS Technology Analyst Larry Magid Comments:

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KCBS Technology Analyst Larry Magid said this seems to be part of a new trend of third party developers building a product around a big product, and then getting bought by the bigger company.

Magid speculated that one reason Twitter might want to own the application, is to control the advertising placement and user interface.

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