SAN FRANCISCO (KCBS)– With the success of Amazon’s Kindle, there has been speculation about what Apple will do to strike back. Some analysts are speculating that the company will introduce a 7-inch version of the iPad.

KCBS Technology Analyst Larry Magid said that Steve Jobs, the late leader of Apple, loved the 11-inch iPad and was adamant that they wouldn’t go smaller. Magid said that Jobs would sometimes be moved by the market.

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“Jobs would sometimes say things and then change his mind,” Magid said. “In this case there is a market force and it’s Amazon Kindle.”

KCBS Technology Analyst Larry Magid:

Magid said that Amazon is doing very well with the Kindle, and it is the first real competitor with the iPad.

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Magid said a smaller size has both pros and cons.

The biggest factor, Magid said, is the price, with the Kindle being much cheaper at $199 compared with the $500 iPad.

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