SAN FRANCISCO (CBS/AP) – A familiar piece of San Francisco’s urban landscape is coming down.
The purple, neon-lit Yahoo billboard that greeted motorists as they approached the Bay Bridge was dismantled Wednesday, after decking the busy highway for 12 years.READ MORE: 'Fire Hose' Of Subtropical Moisture Bearing Down On Northern California
The ad resembled a retro motel vacancy sign, sporting the slogan, “Yahoo! Where the world checks in daily.” It went up in 1999, when the Sunnyvale-based Internet search company was still in its youth and leading the dot-com boom.
But facing tougher competition and shrinking revenue, Yahoo has pulled out of the prime advertising spot.READ MORE: Support Builds for KPIX Reporter Targeted in YouTuber's Racist Remarks
A Yahoo spokesperson said that the company is focused on “new and innovative ways” to market itself.
Clear Channel, which manages the space, began offering it for as little as $65,000 a month starting Dec. 1.
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